Position yourself with authenticity to gain greater impact for clients and your business

Since 2012, participants in the course have raved about how it helped them turn their vision, mission and values into an actionable plan based on their precious resources of time, money and energy. Below you’ll find:
~ who this course serves
~ curriculum
~ course information, format and pricing
~ benefits
~ what participants say
~ about the instructor, Liza Horan

Who this course serves

Ambitious professionals who work in mind-body-spirit disciplines: complementary, alternative and natural health therapies; personal development and life coaching; and spiritual growth and healing practices.

This course is right for you if you:

  • Love what you do and want to have greater positive impact
  • Strive to distinguish your brand from competitors by positioning yourself uniquely
  • Wish to connect with your ideal clients who may not know about you yet
  • Need a clear strategy that makes the most of your resources (time, money, energy)
  • Are ready to take your business to the next level by actively participating in this course

And you may have experienced:

  • overwhelm with all the potential directions your business could take, wondering which is the right option at what point
  • confusion with all the marketing hype being promoted with webinars and how-to articles
  • frustration that the time you spend on social media and other promotions aren’t getting results

Previously known as Social Media Boot Camp, this course has been renamed to reflect the holistic approach to achieving your business objectives. Social media is a power tool in your tool shed, but you can’t build a house with it alone and without a blueprint.

Curriculum

This seven-session course provides you with the know-how and tools to set your results-oriented business strategy in motion. Each session features a learning component with theory and best practices, exercises to accomplish key steps in crafting strategy and executing tactics, and discussion of your situation. Assignments between each session enable you to get real work done to establish your business identity, digital footprint, and audience outreach and engagement.

By the end of the course, you will have gained clarity on the running of your business, elevated your own confidence, and taken your business to the next level through:

  • a solid research-backed plan to grow your business
  • a clear definitive brand identity and story
  • a discipline to track your progress
  • a foundation to position yourself as a thought leader
  • a method to manage social media in 10 minutes a day

Course Information

Format: Seven weekly 75-minute live video conference calls plus homework assignment that may range in time from 15 minutes to one hour. There will be four participants plus the instructor.

One-on-one consultation: Each participant gets one hour of dedicated time with the instructor over the course of the seven classes or up to one month after the course ends. That hour may be divided into three 20-minute conversations.

Equipment: Participants must have a laptop or desktop computer to use during the class; a phone or tablet does not offer the same functionality or viewing experience.

Readiness: Participants must already be established as professionals (earning money for their products and/or services) and have a website and/or social media profile(s). Today’s mass medium is the Internet, and Google is the gatekeeper. This course is not right for someone who is not using digital means to connect with their target audience. This course teaches a holistic approach of online and offline methods.

Timing: Our next scheduled course starts mid-January. Want to start earlier? Go private or grab a friend or a few friends to organise a group for a better rate.

Investment: Course pricing begins at £999 per person for a group of four, and includes a free listing in Mindstream’s professional directory launching in January. Learn more or register your interest with this quick form.

Benefits

  • a solid research-backed plan to grow your business
  • a clear definitive brand identity and story
  • a discipline to track your progress
  • a foundation to position yourself as a thought leader
  • a method to manage social media in 10 minutes a day
  • free membership in a closed Facebook Group for Mind-Body-Spirit pros, packed with real discussion and actionable tips
  • free listing in our directory of Mind-Body-Spirit pros (launching January)

What participants say…

participants rated course
Feedback from our Summer 2020 course:
“It really brings to the forefront the gaps in your marketing and business strategy, without making you feel as if you have failed and allows you to clarify where you want to be.”

“I found the course FULL of highly-valuable information – especially when it comes to tips and tricks for using social media in a highly productive way. It will change the way you think about how powerful social media can be when used properly.”

“I have learned a foundation for finding my lane, getting in my lane, and helping others find my lane.”

About the instructor

Mindstream Founder & Editor Liza Horan

This course draws on Liza Horan’s 30-year career in media and strategic communications. Her print journalism career turned digital in 1995 when she brought Tennis Magazine online for The New York Times Company, and led both the editorial and business sides of the venture to make Tennis.com the No. 1 global website for the sport. Since then her employers and clients include Reuters, American Express, Club Med, ESPN, Informa, British Standards Institution, and The Sir Arthur Conan Doyle Centre, plus C-level leaders from public companies, wellness entrepreneurs and self-employed professionals. Liza, a full member of The Guild of Health Writers and vice-chair of The Friends of the Centre for Integrative Care, earned her master’s degree in strategic communications from Columbia University in the City of New York, and her B.A. in sociology with journalism from Mount Saint Mary’s University in Maryland. She is an American living in Edinburgh, Scotland, and the editor of MindstreamConnect.com. For more details on her experience, view her MuckRack profile, her consulting website (MediaMoxie.com), and her LinkedIn profile. She tweets at @LizaHoran.

Ready to take your business to the next level?

Our next scheduled course starts mid-January. Want to start earlier? Go private or grab a friend or a few friends to organise a group for a better rate. Course pricing begins at £999 per person for a group of four, and includes a free listing in Mindstream’s professional directory launching in January.
Learn more or register your interest with this quick form.

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